Where beauty becomes personal

We renew existing brands and develop new ones — from formulation and brand identity to how they’re used and experienced today.

Our first project, currently in development, builds on the legacy of a French heritage formula.

Ideas move from lab to life

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How We Work

Our work combines science, insight and cultural understanding to shape brands that perform in real life.
We follow a simple cycle that keeps us close to what people need and helps us build brands with intention.

What We Focus On

This is the structure that supports our approach from lab to life.

Strong Brand Foundations

Proven Formulas

Effective Execution

Steady and Intentional Growth

Our Founder

SBLab Paris is led by Jenny Corless, a cosmetic chemist and brand innovator with experience at Patyka, Coty, L'Oréal USA and CleanTech startups in France. She brings scientific rigor and hands-on execution to every stage of the work.
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